The MVC Brand
Defining What Makes MVC Unique
Our visual and editorial identity represents the image of Moreno Valley College (MVC) and is the cornerstone of all College communication efforts. This message must remain clear, singular, and consistent to build the identity which will differentiate MVC from other colleges.
What is Branding?
MVC's mission is defined by four words: education, empowerment, equity and service. We're committed to educating and empowering MVC Lions, providing equitable access to education, and serving our communities. By building a strong brand, we not only reinforce our mission, but we help our students and community believe in what we can accomplish together.
By creating consistency in our messaging, both visual and editorial, Moreno Valley College builds a relationship with our students and community. No matter where or how you're interacting, when you speak on behalf of MVC, you have the opportunity to build and reinforce that trust, which results in more engagement and excitement.
The Message of MVC's Brand
Moreno Valley College's identity standards are comprised of several elements: our wordmark, or the Moreno Valley College name; our graphic representation through our logos, seals, marks, typography and color palette; and our editorial identity.
Moreno Valley College colors represent our collegiate identity, the natural landscape surrounding our campus, and the cultural expression and diversity of our community. Starting with our signature teal, MVC's brand colors are a critical element in fixing a consistent and recognizable look.
Typography standards and letterhead guidelines specify the fonts that are accepted under Moreno Valley College branding standards. Using approved fonts unify the appears of MVC's marketing efforts.
Moreno Valley College's editorial identity is governed by the Riverside Community College District Writing Style Guide. As a District, we follow Associated Press style guidelines when writing news releases, public relations and marketing publications, and other collateral material.
Learn more about MVC's web standards and policies, which outline content management responsibilities, update processes, and design guidelines.