Business Administration: Marketing

Program Map

This program prepares individuals to undertake and manage the process of developing both consumer and business markets, and communicating product benefits to targeted market segments. Program completion within this time frame is dependent on the number of units enrolled per term and course availability. Full time students are recommended to take 12-15 units per term. Meet with a counselor to develop your Student Educational Plan (SEP), determine the appropriate general education pattern and work/life/school balance.

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Associate of Science

The Associate of Science Degree in Business Administration with a Major Concentration will be awarded upon completion of the degree requirements, including general education and other graduation requirements as described in the college catalog. This program requires 18 core units, 12 concentration units, and 30 additional general education units for 60 total.

Suggested Class Schedule

Course Units
BUS 10/10H – Intro to Business/Honors 4
ENG 1A or 1AH – English Composition 4
MKT 20 – Principles of Marketing* 3
CIS 1A or BUS/CIS/CAT 3 – Intro to CIS or Computer Applications for Business 3
Self Development (RCCD GE Area E2) 3

* Required course for concentration

Student Tasks

Suggested Class Schedule

Course Units
Humanities (RCCD GE Area C) 3

Choose one: MKT 40, 41, 42, 200, or BUS 43, 51, 80

 3

MAT 35, 11 or 12 – Intermediate Algebra, College Algebra or Statistics

 3 - 5
HES 1 – Health Science 3
BUS 18A – Business Law I 3

Student Tasks

Suggested Class Schedule

Course Units
American Institutions (RCCD GE Area B1) 3

BUS 20 - Business Mathematics

 3

ACC 1A – Principles of Accounting I

 3

Choose one: MKT 40, 41, 42, 200, or BUS 43, BUS 51, BUS 80

 3
Degree Applicable Elective 3

Student Tasks

Suggested Class Schedule

Course Units

Social/Behavioral Science (RCCD GE Area B2)

 3
Natural Science (RCCD GE Area A) 3 - 4
BUS 22 or 24 – Mgmt. or Bus Communication 3

Choose one: MKT 40 or 41 or 42 or 200, or BUS 43 or BUS 51 or BUS 80

 3
LIB 1 – Intro to Information Literacy 1

Student Tasks

Certificate

Students must complete the Business Administration Major Core Requirements and Major Concentration Requirements to receive the certificate in the concentration area of their choice. This program requires 18 core units and 12 concentration units, for 30 total.

Suggested Class Schedule

Course Units
ACC 1A – Principles of Accounting I 3
BUS 10/10H - Intro to Business/Honors 3

MKT 20 - Principles of Marketing

 3

BUS 22 or 24 – Mgmt. or Business Communications

 3

Choose one:

  • MKT 40 – Advertising

  • MKT 41 – Techniques of Selling

  • MKT 42 – Retail Management

  • MKT 200 – Marketing Work Experience

  • BUS 43 – International Business - Marketing

  • BUS 51 – Principles of Electronic Marketing

  • BUS 80 – Principles of Logistic

 3

Student Tasks

Suggested Class Schedule

Course Units

CIS 1A – Intro to Computer Information Systems

 3

BUS 20 – Business Mathematics

 3

Choose one: MKT 40, MKT 41, MKT 42, MKT 200, BUS 43, BUS 51 or BUS 80

 3

Choose one: MKT 40, MKT 41, MKT 42, MKT 200, BUS 43, BUS 51 or BUS 80

 3
BUS 18A – Business Law I 3

Student Tasks

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